Saturday, July 12, 2014
Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten
After the producers for the documentary “America: Imagine the World Without Her” accused Google of keeping the film’s showtimes out of Google’s search results, we conducted our own test to see how accurate Google and Bing were when it came to finding movie showtimes.
For movie title searches, both Google and Bing aim to display showtimes at the top of their search results, like this when searching “Tammy” on Google:
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!
Friday, July 11, 2014
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price.
In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one for “Up to $30″ and a second for “Over $30″. The products in the first group are shown in order by price. Oddly, there is one outlier in the second group — the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen.
A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app installed on their iPhones:Starting in iOS 8, users will be able to run a search for locations in Apple Maps and use either Apple’s own driving and walking directions, or switch directly to another app already installed on your device via a simplified menu.
It also shows users other mapping apps available for download — so it effectively becomes an app-discovery mechanism as well.
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically.